The Planning and Research branch regularly publishes a variety of reports covering tourism and industry performance and trends, as well as research related to specific sectors and activities.

Help shape your tourism business marketing plans by learning about Tourism Saskatchewan’s market segmentation and profiles. Regional visitation profiles illustrate the characteristics and travel behaviours of visitors to various regions across Saskatchewan.

Saskatchewan tourism business operators can supplement all of the resources listed above with additional primary and secondary research. These reports are published both internally and by external research partners such as Destination Canada, Tourism HR Canada, Statistics Canada, the Tourism Industry Association of Canada (TIAC), and more.

For more information about tourism research, please contact Jeannette Lye, Manager of Planning and Research, at (306)787-9556 or via email.