Like the horizon, the possibilities are endless.

Tourism Saskatchewan launched a new brand for marketing Saskatchewan's tourism experiences in April 2015. The brand reflects the qualities that position Saskatchewan as unique and memorable, and make it distinct from other destinations.

• Brand Position: This beautiful and vast land draws us together.
• Brand Proposition: Time slows – and as you relax, you connect with the people around you.
• Brand Pillars: Land and Sky; Time and Space; Community

How to Take Advantage of the Saskatchewan Tourism Brand

Tourism businesses can incorporate elements of the brand into their own marketing activities. The following documents provide valuable tips for leveraging the brand while putting your own, unique stamp on materials and messages that promote your operation.

Visit the links below to learn more:

• Tourism Saskatchewan Visual Identity and Brand Evolution Guide (PDF)
• Top Five Tips for Leveraging Saskatchewan's Tourism Brand
• Top Five Tips for Photographing your Business
• Top Five Tips for Brand Photography 

Recent Tourism Saskatchewan Campaigns

Below are two videos that showcase the research, planning and development of two separate Tourism Saskatchewan advertising campaigns reaching a US and domestic audience.  These short overview videos identify the steps Tourism Saskatchewan takes in marketing the province, the videos provide some valuable tips and guidance for leveraging the brand with consideration to messaging and unique audiences.  

 

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Need Help?

Tourism Saskatchewan invites you along for the journey. If you have questions about how to leverage the brand and enhance your marketing efforts, contact:

• Brooke Lochbaum, Director of Marketing, at (306) 787-2199 or brooke.lochbaum@tourismsask.com.