Wildlife and Landscape Photography
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Wildlife and Landscape Photography
Wildlife and Landscape Photography
Photographers are drawn to Saskatchewan’s abundant wildlife and massive vistas. Each season offers unique photographic opportunities.
Photographer Personas
Photography tourists enjoy wildlife and exploring remote natural settings. Two main photographer personas emerge with different core values and motivations: visitors who enjoy making memories in nature and view photography as part of their overall travel experience; and highly focused individuals who value pristine wildlife and whose main focus is capturing a "dream list" of species. While they share common traits, their motivations, journey when travelling, and touchpoints can be different and require different approaches when crafting communication and building infrastructure to meet their needs.
Persona #1: Committed Calvin
Persona #2: Explorer Emma
Market Summary
This market summary is intended to guide the establishment of wildlife photography in Saskatchewan by informing target audiences, marketing communications, and infrastructure development.