Documents and Resources

Follow the links below to learn more and to download helpful tips, tools and other resources.

Resources for Volunteer Events

Resources to help you in your role as a volunteer or organizer.

Tourism Business Development and Financing Guide

This guide will assist you as you plan, assess, obtain financing, receive approvals for, and develop a successful tourism project in Saskatchewan.

Introduction to the Visitor Economy

This free presentation will help you gain a better understanding of the visitor economy and the impact it can have on your community.

Recruiting a Seasonal Workforce

When hiring for today’s labour market, marketing and HR are one and the same. Successful recruitment requires a multi-faceted approach, beginning with your employer brand. Learn more about why your brand matters to job candidates and how you can recruit in a changing labour market.

Responding to Online Reviews: The Do's and Don'ts

Your online reputation depends not only on what you say, but also how you respond to what others say about you. Here are tips showing how you can be prepared, be interactive and be 5-Star.

Search Engine Optimization Fundamentals

The three main areas that influence search engine rankings are website authority, content relevancy, and technical integrity. Add the key ingredients for each to satisfy the recipes search engines use to rank websites. In short, content is king. Write for people, not for search engines. Get easy-to-implement tips and free tools to quickly improve the search optimization of your website.

Choosing the Right Audience for Digital Advertising

Digital marketing can feel overwhelming. Give people a reason to click on an advertisement. Know who your audience is and what motivates them, then formulate content and choose ad platforms. Learn more about the audiences that make up tourists in Saskatchewan and the type of social media content that resonates with them.

Getting the Best Bang for your Digital Advertising Buck

Branding and performance are both important. In the long run, you need a healthy mix of both. Branding pays off in the long term. If you need immediate results and only have a small budget, put your money behind performance advertising. Learn more about how to get the most bang for your buck.

How to Build a Marketing System to Attract and Keep Customers

Marketing is the art and science of creating value by developing successful exchanges. Every business requires a certain level of demand to be successful. Here are tips to help you build a marketing system to attract and keep customers.

Managing Social Media with Limited Resources

Limited money and time can make you feel overwhelmed, paralyzed with stress and not knowing what to do. Get your social media out there in a way that serves your brand. Here are four steps you can take to manage your social media with limited resources.

Marketing Your Business with only a Smartphone

Turn your smartphone into a powerful marketing tool to engage with your audience. An engaging and well-curated social media profile can drive your target audience to your brand.

Ways to Make Travel Experiences Accessible and Inclusive

Consider how accessibility has an impact on your interaction with guests. If you're not accessible, you're not just turning away customers, but reducing your ability to recruit and retain employees, too. Here are some tips for "easy wins" on making your visitor experience and workplace accessible.

Building a Winning Team in Hospitality: The Power of Coaching

Developing a culture of coaching in your workplace can have a positive impact on your organization’s performance and success. Here are some tips to get you started on the way to building a winning team through the power of coaching, including four elements to a successful coach approach.

Setting Boundaries in the Workplace

Boundaries are as important in the workplace as they are in the rest of your life. Without strong boundaries at work, you’ll end up burnt out, resentful and unsatisfied with your job. Professional boundaries can be challenging to small teams or in close-knit environments where people wear a lot of hats by working in several capacities.