Applying Marketing Strategy

Course Description

This micro-course is designed to provide you with the knowledge to start creating a marketing strategy for your tourism business. Participants will explore key concepts and tools essential for creating an effective marketing strategy that aligns with provincial planning.

By the end of this course, you will have gained the knowledge and skills needed to create, implement, and evaluate effective marketing strategies in various business contexts.

What you will learn

Applying Marketing Strategy consists of three modules that you can complete in about one hour:

• Module 1 - Discover the benefits of knowing your value proposition
• Module 2 - Discover the benefits of applying market segmentation in your business
• Module 3 - Examine ways to align your business strategy to Saskatchewan's market segments and new development markets

Important information

When you have completed all three modules and a short quiz, you will have access to your Certificate of Completion and Open Badge which you can share on social media.