The Indigenous Tourism Association of Canada (ITAC) has introduced The Original Original Accreditation program to identify authentic market-ready Indigenous tourism businesses that offer high-quality and high-value experiences to visitors. The program’s launch follows a successful pilot project that was developed in partnership with Tourism HR Canada.

The Original Original Accreditation enables ITAC to apply consistent and fair criteria to businesses seeking formal recognition as “market-ready.” It also helps Indigenous tourism operators and businesses access important travel trade networks and new visitor/consumer markets. The program shares recommended practices in six areas of business:

• Community engagement and support
• Health and safety
• Quality service and visitor support
• Ecologically sustained practices
• Essentials to operating a good business

Interested businesses are encouraged to register and begin the application process.

Email any questions to accreditation@indigenoustourism.ca.