Tourism Saskatchewan webinars draw on recognized industry experts to help business operators develop leadership potential. This webinar series supports the work that tourism operators are doing to build and strengthen the province's tourism sector.

Recruiting through marketing: How to promote to attract job seekers

In a competitive labor market, you must stand out to recruit top talent, including advertising through traditional and digital job boards. In this session, you will learn how to create an ad and where to post that will help you stand out and put you ahead of your competition.

Learning Objectives:

How to create a job ad for both traditional and digital job ad.
Where to post to attract your target market.
How to utilize social media for your recruitment efforts.

Recorded live, May 23, 2023

Speaker

Tracy Arno, CEO, Essence Recruitment

Tracy Arno, CEO of Essence Recruitment, has been hiring and training for over 25 years and has over 17 years in the recruitment industry. Since 2011, she has built a successful recruitment firm based on her values of Transparency, Authenticity, Respect, Accountability, and Community. After 12 years in business, Tracy has worked with hundreds of small to medium size businesses and not-for-profit organizations. She understands that hiring a recruitment firm is not always a suitable option but that recruiting and hiring top talent is not their passion or expertise. Utilizing her expertise in recruitment and training, Tracy started a new training course to help these organizations improve their internal recruitment processes.