Tips for securing event sponsorship

Tourism Saskatchewan interview recorded live, May 2, 2024

In tourism, everyone is trying to figure out the magic ingredient to success, says tourism consultant Hugh Vassos. Sponsorship is one of those key ingredients that event organizers need to understand.

Sponsors take on the key role of partners that make presenting an event possible. In this interview with Steve Chisolm, Vassos explains how to find and work with the right sponsors for your event.

Presenters

Hugh Vassos, Tourism Consultant

Hugh Vassos has been a pivotal figure in the tourism industry for almost 40 years. He was the first Vice-President and founding director of the Tourism Industry Association of Saskatchewan (TISASK). His involvement in events and sports tourism brought large-scale championships to the province that generated millions in economic activity. Vassos helped attract the Vanier Cup championship to Saskatoon in 2006. The event was the first Vanier Cup played in western Canada. He assisted in bringing the 2010 IIHF World Junior Hockey Championship to Saskatchewan. Since 1995, he has been the owner and president of the Vassos Marketing Group, which provides contract marketing and consulting to clients. He has also been the owner and president of VMC Sports & Entertainment Corporation since 2016. Vassos is a recipient of the Hospitality Saskatchewan 2023 Tourism Builder award.

Steve Chisolm, Saskatoon Media Group

Steve Chisolm is Program Director at Saskatoon Media Group and has been with the organization since 1999.